aging

At the 78th Cannes Film Festival, 61-year-old director Yin Likuan and Suli Min, a Chinese grandmother who reclaimed independence by driving a Volkswagen Polo across 200,000 kilometers of China over five years, captivated global audiences. Min’s journey, chronicled in her “Wanderlust Diary” blog (10m+ views) and adapted into a domestically successful $15m film, challenges norms in aging, gender roles, and post-40 life choices. Her story mirrors shifting trends in Asia’s entertainment and travel markets, highlighting underrepresented narratives driving indie film growth as well as rising personal spending among 45-60-year-old Chinese women.