AI advertising

MingLue Science and Technology launched AdEff, an AI-powered platform for global advertising testing and optimization, at ESOMAR “Renewal Tour 2025” in Singapore. Built on the HyperGraph Multi-Modal Large Language Model (HMLLM), AdEff quickly predicts consumer reactions to ads, offers improvement recommendations, and aims to revolutionize marketing productivity. The platform integrates proprietary data and a mixed-expert model to provide faster, cost-effective, and more relevant content measurements, with trial use globally available starting June 19th. Continuous enhancements, including expanded content types and global expansion, are planned.