AI market bubble

.AI spending hit $252 bn in 2024, fueling a bubble debate. Yet only 5 % of firms profit from AI; they allocate >20 % of digital budgets, pursue transformational change, redesign workflows, and enforce strong governance. Building proprietary models is costly, so successful enterprises diversify across hyperscalers, validate alternatives, and mitigate supply constraints. Best practices focus on high‑impact use cases with measurable ROI, invest in talent, data pipelines, and agile delivery, and embed governance early. Pragmatic, value‑driven AI adoption yields competitive advantage regardless of market hype.