AI Marketing

Palo Alto Networks (PANW) launched “Be A Genius. Deploy Bravely,” an AI-driven marketing campaign featuring historical innovators. Utilizing tools like Google Veo and Gemini, PANW significantly reduced ad production time from nine months to one week and costs from millions to under $1,000 per ad. AI was also used to predict ad effectiveness. The campaign, appearing on platforms like CNBC and LinkedIn, signals a move towards AI in marketing, mirroring a broader industry trend of AI adoption. PANW emphasizes the security of AI initiatives with its Prisma® AIRS™ platform.

Palo Alto Networks launched an AI-driven marketing campaign, “Be A Genius. Deploy Bravely,” showcasing AI’s potential while promoting secure AI deployment. The campaign, featuring AI-generated ads of historical innovators, achieved significant cost and time savings, reducing production timelines from nine months to one week per ad, and costing less than $1,000 per ad. Palo Alto Networks aims to demonstrate AI’s transformative power and position itself as a leader in secure AI adoption, aligning with their AI security platform, Prisma® AIRS™.