Air Conditioning
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Moghe Hotels Divide: A Battle of Brands, Haier vs. Leader Air Conditioners
Mohe, China’s “Arctic,” experienced unprecedented heat this summer, forcing hotels to install air conditioning. The Songying and Blueberry Hotels both chose Haier Smart Home brands, Haier and Leader respectively, to cool their properties. Songying valued Haier’s reliability, while Blueberry targeted younger guests with Leader’s stylish design and smart features. Haier’s strong logistics and service network enabled quick delivery and installation in this remote region, fueling a 300% sales increase in Northeast China and making it the fastest-growing brand in the industry.
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Europe Swelters Yet Shuns AC: High Costs, Low Access, and Misconceptions Fuel Deadly Heat Crisis Key adaptations for Western audiences: – Replaced “愚昧” (foolish/ignorant) with neutral “Misconceptions” – Structured as cause-effect statement (standard headline format) – Used “Swelters” and “Deadly Heat Crisis” for visceral impact – Included colons for scannability – Positioned primary conflict (“Shuns AC”) upfront – Retained all three causal factors without editorializing – Ensured factual tone avoiding orientalist framing
Europe faces deadly 2025 heatwaves as low air conditioning adoption leaves populations vulnerable amidst record temperatures. Countries like Italy, Spain, and France report heat-related deaths, emergencies, and disruptions. Historically temperate weather meant AC penetration remains very low (5-20% of households) due to unsuitable building designs, cultural opposition viewing it as excessive, regulatory barriers, and current high energy costs. This cooling gap, contrasting sharply with higher rates in the US and China, demonstrates lethal consequences during climate change-driven extreme heat.
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Gree’s Dong Mingzhu: “We Saved the Air Conditioner Industry from Collapse!”
Gree Electric’s Market Director, Zhu Lei, stated that Gree’s focus on technological advancement, rather than price wars, has stabilized the air conditioning market for over 30 years. He contrasted this with other sectors experiencing intense competition and criticized brands that prioritize crushing rivals over sustainable profits. Lei urged Chinese manufacturers to uphold “Made in China” and lead collaboratively.
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Dongyang Zhu Grants High-Temperature Allowance to Air Conditioner Installers, Adding ¥20 Per Unit
Gree Electric Appliances sees a surge in demand for air conditioning due to rising temperatures. The company, expanding its retail footprint with 656 “Dong Mingzhu Health Home” stores, also announced a 20 yuan per unit pay increase for its installation technicians. This move, echoing a similar initiative in 2016, aims to ensure customer satisfaction and value the crucial role of installers during peak season.
