Alex Carreteiro
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final title.Heineken Names New Regional President for the Americas
Heineken has appointed Alex Carreteiro as Regional President for the Americas, effective 1 March 2026, succeeding Marc Busain. Carreteiro joins from PepsiCo, where he led the Brazil & South Cone foods business—overseeing 16,000 staff, ten factories, doubling revenue and earning Global Business Unit of the Year in 2024. He also held senior roles at Nestlé across North America, Latin America and Europe, with extensive M&A and integration experience. The hire supports Heineken’s EverGreen strategy to accelerate growth, expand premium and non‑alcoholic offerings, and drive digital and sustainable initiatives in the region.
