Amazon Acquisition

The bankruptcy of iRobot, maker of the Roomba, highlights critical challenges in the tech industry. Intense global competition, particularly from cheaper Chinese knock-offs, eroded market share. A failed $1.7 billion acquisition by Amazon, blocked by European regulators citing antitrust concerns, left iRobot vulnerable. Experts argue this regulatory stance, prioritizing hypothetical future harms, inadvertently paved the way for iRobot’s acquisition by a Chinese manufacturer. Trade policy and tariffs further strained operations, serving as a cautionary tale about M&A exit strategies in a complex global market.