Apple TV+

Apple is increasing the price of Apple TV+ to $14.99 monthly and $119 annually, a move reflecting significant investment in its content library and a strategic shift. This price hike, effective immediately, aligns the service with competitors and also affects Apple One bundles. The adjustment underscores Apple’s growing reliance on its services division for revenue and profit, as evidenced by strong Q3 performance. This strategy aims to monetize content investments and maintain Apple’s premium brand image.

Major League Soccer (MLS) will transition to Apple TV+ in 2026, ending the separate MLS Season Pass subscription. This move, stemming from a 10-year media rights deal initiated in 2022, aims to broaden MLS’s reach and consolidate sports viewing, addressing the fragmentation of streaming services. The shift coincides with MLS’s effort to capitalize on soccer’s growing popularity in the U.S. and aligns its schedule with global leagues, starting in 2027. The league has seen fandom increase in recent years after global superstar Lionel Messi started playing for Inter Miami CF.