Appliances
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Following Haier and Midea: The Appliance Industry’s Aspirations. Xiaomi’s “Stab in the Back” for Gree?
Xiaomi executive Lu Weibing’s comments during a live stream have ignited a debate in China’s appliance market. Instead of acknowledging Gree, a major competitor, Lu praised Midea and Haier, setting Xiaomi’s sights on joining them as a top player by 2030. This move, interpreted as a strategic avoidance of Gree, highlights Xiaomi’s growing influence through aggressive expansion, particularly in air conditioning and refrigeration, intensifying competition within the sector.
