AR technology
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Esports World Cup Foundation and IMG Partner on Flagship EWC Spotlight Broadcast Series
The Esports World Cup Foundation and IMG have launched “EWC Spotlight,” an immersive broadcast series from Riyadh during the 49-day gaming event. Featuring advanced AR technology and cinematic production, it delivers over 50 hours of elite competition coverage, including Post Malone’s live performance and celebrity crossovers, with a record $70 million prize pool. Distributed to 250+ million households globally via partners like Fox Sports and DAZN, it advances esports as mainstream entertainment, aligning with Saudi Arabia’s $38 billion gaming strategy to drive significant viewership growth.
