Article 50
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EU AI Act: Article 50 Transparency Rules Now in Effect
Article 50 of the EU AI Act mandates transparency for generative AI. Providers and deployers must disclose when users interact with AI or when content is AI-generated, particularly for deepfakes and public interest texts. This aims to prevent manipulation and deception. Specific requirements include machine-readable markings for synthetic media and clear notifications for emotion recognition/biometric categorization tools. Enforcement involves national authorities, the AI Office, and the EDPS. A voluntary Code of Practice aids compliance with marking obligations.
