artists

Spotify is raising its Premium subscription price in the U.S. to $12.99 per month, effective February. This is the third increase in two years, attributed to enhancing user experience. The move occurs amid new co-CEO leadership, a focus on AI, podcasts, and video, and artist protests over CEO Daniel Ek’s investments. Despite strong earnings, future growth forecasts were cautious. These price hikes aim to fund expansion but must be balanced with artist relations.