ASICs

Broadcom (AVGO) shares surged, fueled by investor enthusiasm for AI-linked stocks, particularly due to its key role in enabling Alphabet’s (GOOGL) AI ambitions. As a supplier of application-specific integrated circuits (ASICs) for hyperscale computing, Broadcom is benefiting from Google’s increasing demand for custom AI chips like Tensor Processing Units (TPUs). Analysts are raising price targets, citing the growing importance of ASICs in AI infrastructure as companies seek performance and efficiency gains beyond general-purpose GPUs.

While Nvidia’s GPUs dominate the AI chip market, custom ASICs from tech giants like Google and Amazon are gaining traction due to their tailored performance and cost benefits. FPGAs offer reconfigurable solutions, and on-device AI chips from Qualcomm and Apple are enabling real-time processing. Experts highlight growing investments in ASICs and edge AI, potentially shifting the competitive landscape. Despite the competition, Nvidia’s established ecosystem and significant GPU shipments demonstrate its current strength and continuing efforts to maintain supply chain security.