ATSC 3.0

  • Gray Media to Broadcast Saints Preseason Game in Native HDR via NEXTGEN TV

    Gray Media (NYSE:GTN) pioneers NEXTGEN TV broadcasting with two key advancements. WVUE FOX8 in New Orleans will air the Saints preseason game in end-to-end native HDR, a U.S. first. Additionally, Gray is the first broadcast group to implement HDR upconversion across all Big Four Network-affiliated NEXTGEN TV stations, enhancing the viewing experience for roughly 37% of U.S. TV households for the upcoming football season. These moves solidify Gray’s technological leadership in the ATSC 3.0 space.

    6 hours ago