Aussie

Aussie (Procter & Gamble) launched its Ultra Wonder curl care line on November 24, 2025. The three-product collection (Daily Mist, Treatment, Gel Crème), priced at $9.99 each, simplifies routines with multi-functional formulas containing amino acids and strengthening lipids. Targeting consumers seeking efficient beauty solutions, Ultra Wonder promises treatment-level care, curl definition, and frizz control. The line is available on Amazon, TikTok Shop, and in major retail stores. Aussie emphasizes accessible pricing and time-saving benefits, aiming to compete with established brands in the curl care market.