Authentic Value Creation
-
Vidda Climbs to Industry’s Top Two in TV Sales: Unveiling the Blueprint of Its Breakneck Growth
Vidda TV, a youth-focused Hisense sub-brand, achieved 13% online sales market share in China by May 2025, becoming an industry leader through tech innovation and lifestyle-centric strategies. Known for quality-over-hype products like Harman Kardon-equipped “Music TVs” and full-color laser projectors, it blends affordability with advanced specs, leveraging 2,800+ patents. Initiatives like China’s CVIA brightness standards and “High Altitude Mode” emerged from direct user feedback, while 2026 models introduced matte anti-reflective panels and ultra-slim Wallpaper TVs. Vidda’s rise highlights Gen Z’s demand for transparency, technical substance, and cultural resonance in home entertainment.
