Automotive market
-
How Chinese EVs Are Conquering Brazil
Chinese electric vehicle (EV) manufacturers like BYD and Great Wall Motor are rapidly gaining market share in Brazil, driven by affordable EVs and a strategic focus on emerging markets. In 2024, EV imports from China surged. BYD has established a major production facility in Brazil, and others are following suit. While benefiting consumers and driving EV adoption, the influx raises concerns about job losses and has led to reintroduced import tariffs. However, Chinese automakers remain committed to the Brazilian market, aiming to shape consumer preferences and drive long-term EV growth.
-
Who Charges at Midnight and Who Naps in Their Car: A Report on Eight Types of EV Users
China’s EV market is transforming, emphasizing personalized experiences. A new report identifies eight distinct EV user personas with unique preferences, shaping consumer behavior and charging habits across urban tiers. The study highlights trends towards lifestyle-focused mobility, with success depending on understanding individual consumer journeys and providing tailored solutions, shifting the industry from technology to a life-choice driven approach.
