Autopilot

Tesla is suing California’s DMV to overturn a ruling on deceptive marketing of “Autopilot” and “Full Self-Driving.” The DMV found Tesla’s marketing misleading, though opted against license suspension. Tesla argues its disclaimers clarified system limitations, asserting consumers weren’t misled. This lawsuit is crucial for Tesla’s robotaxi vision and valuation, amidst ongoing regulatory scrutiny and past legal challenges concerning its autonomous driving technology.

A Miami judge upheld a $243 million verdict against Tesla following a fatal 2019 Autopilot crash. The ruling denies Tesla’s bid to overturn the jury’s decision, which found the company partially liable for the deaths and injuries caused when a Model S using Enhanced Autopilot accelerated into an intersection. This setback occurs as Tesla pushes into the competitive autonomous vehicle market, facing challenges in establishing its robotaxi services.

A California administrative law judge ruled Tesla’s marketing for “Autopilot” and “Full Self-Driving” was deceptive. The DMV initially sought to suspend Tesla’s licenses, but now offers a 60-day window to correct misleading claims. Failure to do so could result in a 30-day sales license suspension, though manufacturing will continue. The judge noted a reasonable consumer would believe the systems allow autonomous driving, which is inaccurate. Tesla stated sales will continue uninterrupted, while acknowledging the ruling focuses on consumer protection and the use of the term “Autopilot.”

Tesla is challenging a $242.5 million verdict in a product liability and wrongful death suit stemming from a fatal 2019 Autopilot crash in Key Largo, Florida. The company requests the court overturn the verdict or grant a new trial, arguing the damages are excessive and challenging both compensatory and punitive awards. Tesla claims the driver’s negligence, not design defects, caused the accident where the Model S accelerated through an intersection, killing one and severely injuring another. The plaintiffs maintain Tesla’s Autopilot system’s misrepresentations contributed to the crash.