Autumn Fattening
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Douyin Group Buying Sees 103% Surge in Braised Pork Orders as “Liqiu” Drives “Sticking to Autumn Fat” Trend
With the arrival of “Beginning of Autumn” on August 7th, Douyin Life Services reports a surge in food & beverage group-buying orders related to traditional customs like “autumn fattening.” Braised pork belly orders jumped 103% year-over-year, while watermelon and winter melon orders increased by 41% and 83% respectively. Restaurants are leveraging Douyin to offer themed group-buying deals, reflecting the platform’s ability to transform cultural traditions into e-commerce opportunities and cater to seasonal consumer interests.
