AWS Bedrock
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Amazon Nova Forge Enables Clients to Tailor AI Models for $100K Annually
words.Amazon launched Nova Forge, a $100,000‑annual service that lets enterprises inject proprietary data into Amazon’s generative‑AI models during early training, offering deeper customization than post‑training fine‑tuning. It supports both Amazon‑owned and open‑weight models but does not provide full training data or compute resources. Targeting firms that want a competitive edge without billion‑dollar R&D, early users include Reddit, Booking.com, and Sony. At AWS re:Invent, Amazon added Nova 2 Pro (advanced reasoning) and Nova 2 Omni (multimodal) models, aiming to grow its modest market share against Anthropic, OpenAI and Google.
