Barbie

Mattel’s “Team Barbie” initiative, timed for International Day of the Girl, spotlights four female rugby players (Ilona Maher, Ellie Kildunne, Portia Woodman-Wickliffe, Nassira Konde) as role models to inspire confidence in young girls. Barbie will release a doll modeled after Ilona Maher in 2026. Research shows girls withdraw from sports due to body image issues and lack of role models. Mattel is donating to girls’ sports organizations to address these challenges and empower girls in sports recognizing the impact of team sports.