beauty market

Target is launching its largest beauty assortment ever this spring, introducing nearly 3,000 new products and over 60 brands. With over 90% of new items priced under $20, the retailer aims to capture a larger share of the beauty market by offering trend-driven, expert-backed options. The expansion includes accessible prestige brands, a K-beauty focus, dermatologist-backed skincare, innovative sun protection, inclusive haircare, and new fragrances. Target is also revamping its in-store experience to enhance product discovery and engagement.