Beverage

Want Want Milk, a popular childhood drink in China, is rebranding overseas as “HOT-KID MILK FLAVORED DRINK,” a literal translation designed to appeal to Western markets. The name change has generated both amusement and curiosity. While the iconic imagery of the boy with a bowl cut remains, the rebranding aims to introduce this beverage, deeply ingrained in Chinese culture since 1996, to a new international audience. Want Want Group, founded in Taiwan in 1962, built the brand with memorable advertising campaigns in China.