Brand Activation

IEM and Simon Property Group are partnering to launch experiential “micro-spaces” in Simon malls, offering a new way for brands to scale their physical retail presence. These 10×15 foot spaces provide demonstrative brand experiences and function as physical retail incubators, reducing upfront costs and long-term commitments. IEM offers a modular suite of services, including design, staffing, and operations management. Brands like OOFOS and Caddis Eyewear have already launched within the platform, which aims to bridge the gap between digital and physical retail.