Brand Diversification
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Unveiling Gree’s Ambitions Beyond Air Conditioners: Dong Mingzhu Highlights Fridge Innovation; Vegetables Fresher After 20 Days.
Gree Electric’s chairwoman, Dong Mingzhu, continues to promote the company’s diversification beyond air conditioners, particularly highlighting the “growth potential” of Gree refrigerators. At a recent conference, Dong claimed Gree refrigerators maintain superior freshness for vegetables, even after 20 days, rivaling freshly harvested produce, citing advanced technology. Gree aims to break free from its air conditioner-centric image, expanding into refrigerators (Jinghong) and other appliances to capture wider market share. Despite challenges against established brands, Gree leverages its brand association and innovation to elevate Jinghong’s standing.
