brand integrity

BYD is aggressively pursuing legal action against online defamation and disinformation campaigns. Publicly announcing a crackdown on “black public relations” and media tactics, the EV giant is suing 37 accounts with 126 more under review. BYD has already won cases, with individuals ordered to apologize and pay damages for spreading false information, demonstrating their commitment to protecting their reputation and market fairness.

Puyang Lai Supermarkets’ operations executive Liu Gaimin responded to social media figure Chai Duidui’s “absurd profit margin” allegations on May 18, asserting the company’s 29-year commitment to ethical commerce since 1995. Regulatory audits revealed 20% gross margins on 4,177 Hetian jade items (sold Jan-Apr 2025) totaling $2.96 million in sales, with verified pricing and supply chains. Liu condemned Chai’s “sensationalized narratives” as unethical clickbait, affirming Puyang Lai’s stance against misinformation while defending principles of fairness and corporate integrity.