Brand Keys Survey
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Jeep® Named America’s Most Patriotic Brand for the 24th Consecutive Year
Auburn Hills, Mich., May 16, 2025 – Jeep retains its 24-year streak as America’s Most Patriotic Brand in Brand Keys’ survey, valued for emotional ties to freedom and rugged individualism. With a 17-year USO partnership and military-centric incentives, the brand blends heritage (evident in its iconic seven-slot grille) and innovation, highlighted by the electric Wagoneer S. Surpassing product specs, Jeep’s identity thrives as a cultural symbol amid shifting consumer priorities. Full Top 50 list releases June 9.
