Branding

Zhang Xuefeng, founder of Fengxue Weilai, shared a birthday post for his 10-year-old daughter, Zhang Nianhan. Nianhan’s name, rich with symbolism, has prompted trademark applications by his firm. Previously, Zhang humorously pledged to deposit company funds in whichever bank employs his daughter, regardless of her exam results. He cautioned others against following his example.

Bai Xiang, the instant noodle maker, is discontinuing its “More Than Half” and “More Than Half Again” product lines due to consumer criticism regarding misleading portion claims. The branding suggested significant increases in noodle quantity, while the actual increase was relatively minor. In response to negative feedback, Bai Xiang will rebrand the products with explicit gram weight classifications, reflecting a shift towards greater transparency.