Business AI
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Meta Plans to Extend Business AI Chat Tools to Third-Party Websites
Meta is expanding beyond advertising with Business AI, an AI-powered platform for businesses to enhance customer engagement. Launched at the 2025 Meta Connect conference, it enables personalized recommendations and faster purchasing via conversational interactions across Facebook, Instagram, and retailer websites. Integrations with CRM systems (Salesforce, Microsoft, etc.) are planned. Business AI will initially be a free add-on to Meta ad campaigns, with pricing for website integration. WhatsApp and Messenger integration are coming soon.
