BYD Han

Nio’s new brand, Ledao, is running a localized pilot program using the L60 model for Didi’s premium ride-hailing service. This move, aimed at broadening consumer access, has sparked discussion. Nio executives address public concern, clarifying this is a limited trial to potentially compete with the BYD Han in the RMB 200,000 segment. They aim to provide consumers with a Ledao experience through a curated program.