Career Transition

Wang Ziru, former Gree Electric digital transformation architect and ex-CEO of Xiaomi-backed tech review platform ZEALER, is returning to tech media after a three-year stint at the appliance giant. At Gree, he spearheaded the divisive “Cloud Wholesale” initiative, boosting online sales by 37% while alienating traditional dealers. Analysts suggest his corporate experience could revitalize ZEALER and offer unique product strategy insights, though challenges include competing with ByteDance’s Douyin and balancing industry expertise with consumer trust. Gree’s shares dropped 1.2% amid succession concerns following his career shift. (98 words)