CEO Controversy
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Research: Musk’s Politics Hit Tesla Brand Value
Tesla’s brand value has dropped significantly for the third consecutive year, losing $15.4 billion in 2025. This decline is attributed to a perceived lack of new models, high prices, and CEO Elon Musk’s controversial public stances. While consumer loyalty among owners remains, general recommendation scores have fallen sharply, especially in Europe and Canada. Meanwhile, BYD’s brand value has increased, and several other automakers now surpass Tesla in brand valuation.
