Chinese EVs

Chinese electric vehicle (EV) manufacturers like BYD and Great Wall Motor are rapidly gaining market share in Brazil, driven by affordable EVs and a strategic focus on emerging markets. In 2024, EV imports from China surged. BYD has established a major production facility in Brazil, and others are following suit. While benefiting consumers and driving EV adoption, the influx raises concerns about job losses and has led to reintroduced import tariffs. However, Chinese automakers remain committed to the Brazilian market, aiming to shape consumer preferences and drive long-term EV growth.

Chinese EV makers made a strong showing at Munich’s IAA Mobility, signaling aggressive expansion plans in Europe. Companies like Xpeng and GAC aim to disrupt the market with competitive pricing, advanced technology, and innovative features. While traditional European automakers face challenges in keeping pace, they are responding with new EV models and tech advancements. The increased competition is reshaping the automotive landscape.