Chinese influencer

Chinese influencer “Chai Dui Dui” (Chai Xiangqian) is under investigation for allegedly producing and selling counterfeit products. The Pingyang County Public Security Bureau is handling the case, prompted by reports and confirmation of Chai’s detention. The Cyberspace Administration of China had previously criticized Chai for spreading false information and damaging a company’s reputation via Douyin and Xiaohongshu. Further, a company linked to Chai’s wife was fined for false advertising. This case highlights increased scrutiny and regulation of China’s influencer economy and the potential penalties for misleading marketing practices.