Chongqing
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Appliance Subsidies Temporarily Halted in Multiple Regions; Chongqing Responds, Citing Phase Two Policy Development
China is experiencing temporary suspensions of home appliance trade-in subsidy programs across several regions, including Chongqing and Hubei. The first phase of Chongqing’s subsidies has been exhausted, awaiting the second phase’s policy details, expected in early June. Consumers are facing temporary restrictions on subsidy applications on major e-commerce sites. The pause, potentially impacting offline consumption, highlights an opportunity to re-evaluate digital strategies within the subsidy framework, potentially re-launching before the June 18th shopping festivals.
