Club de Futbol Monterrey

Codere Online (NASDAQ: CDRO) secured exclusive front-of-jersey sponsorship for Mexico’s Club de Futbol Monterrey at the 2025 FIFA Club World Cup, enhancing its global sports betting visibility. The partnership, part of a four-year collaboration, includes commemorative 80th-anniversary kits, fan engagement initiatives, and hourly NASDAQ Tower ads in New York. Codere.mx, its Mexican division, now ranks among top betting platforms, leveraging hyper-localized marketing and AR campaigns to boost user interaction. The alliance aligns with Codere’s expansion across Latin America and Spain amid evolving gaming regulations, supported by a hybrid digital+physical model operating in seven countries. Financial terms undisclosed, but analysts highlight jersey sponsorships as effective CAC strategies against tech-driven rivals.