Commerce

SAP’s Advanced Success Plan empowers enterprises to achieve true operational AI personalization by harmonizing fragmented commerce data. It focuses on three key layers: data aggregation, intelligent decisioning, and precise delivery. By integrating SAP Commerce Cloud and SAP Engagement Cloud, businesses can automate customer lifecycles, optimize communications, and drive measurable business outcomes through continuous improvement and outcome-based governance.

Google introduced the Universal Commerce Protocol (UCP), an open-source initiative aiming to standardize AI agents across the retail shopping journey. UCP seeks to unify e-commerce functions, simplifying complex online operations for retailers and enabling interoperability. This move positions Google to compete with rivals like OpenAI, Perplexity, and Amazon in the rapidly growing AI-driven retail market, which McKinsey projects could be worth $3-$5 trillion by 2030. UCP is co-developed with industry partners and will power new checkout functionalities and a Business Agent for conversational commerce.