commercial operations

BioRestorative (BRTX) appointed Crystal Romano as Head of Global Commercial Operations on October 22, 2025. Romano brings 19 years of experience in medical aesthetics and regenerative industries, including a role at Cartessa where she helped commercialize 11 new products in under two years. The appointment aims to accelerate the commercialization of BioRestorative’s cell-based platforms, including BRTX-100, currently in Phase 2 trials, and unlock near-term revenue opportunities. Romano’s expertise is seen as a positive signal due to her experience in regulatory and commercial landscapes.

Microsoft promotes Judson Althoff to CEO of its commercial business, encompassing sales, marketing, and operations. CEO Satya Nadella emphasizes a focus on AI integration to empower clients. The move consolidates key revenue-generating divisions, including productivity software and cloud-based AI infrastructure. This restructuring aims to accelerate growth, enhance AI-driven transformation, and solidify Microsoft’s market position against competitors like AWS and Google Cloud. Althoff’s expanded role reflects Microsoft’s commitment to leveraging AI across all commercial operations.