connected features

China’s fierce EV price war is fueling intense AI feature innovation. Automakers are integrating advanced AI, like ByteDance’s Doubao and Alibaba’s Qwen, into numerous models to differentiate in a saturated market. While AI enhances the in-car experience and consumer demand, features are rapidly commoditizing. Companies are shifting focus to the “outside-of-the-car experience” and holistic customer strategies to maintain competitiveness.