Console
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Xbox Price Hike in U.S. Blamed on Macroeconomic Factors
Microsoft will increase the suggested retail price of select Xbox consoles in the U.S. starting in October, citing “changes in the macroeconomic environment.” Prices for Xbox Series S will start at $399, and Xbox Series X models will increase by $50-$70. This follows similar price adjustments by Sony and Nintendo. The company states the price changes reflect evolving economic realities, but insists pricing in other global markets will remain unchanged. The Wedbush Securities analysis suggests this reflects a strategic understanding of competitors combined with the Game Pass value proposition.