Console

Nintendo’s Switch has become the company’s best-selling console, surpassing the DS with over 155 million units sold. This remarkable success, nearly nine years after its 2017 launch, marks a significant turnaround for Nintendo after the Wii U’s failure. The Switch’s innovative hybrid design, blending home and handheld gaming, and its strategic release timing were key. Compelling first-party titles like *Mario Kart 8 Deluxe* and a successful expansion of Nintendo’s IP into movies and theme parks have cemented the Switch’s enduring popularity.

Microsoft will increase the suggested retail price of select Xbox consoles in the U.S. starting in October, citing “changes in the macroeconomic environment.” Prices for Xbox Series S will start at $399, and Xbox Series X models will increase by $50-$70. This follows similar price adjustments by Sony and Nintendo. The company states the price changes reflect evolving economic realities, but insists pricing in other global markets will remain unchanged. The Wedbush Securities analysis suggests this reflects a strategic understanding of competitors combined with the Game Pass value proposition.