Consumer Agents

Amazon is rapidly adopting agentic AI, which plans and executes multi-step tasks, seeing it as a foundational platform rather than just a feature. This shift aims to optimize high-volume workflows across retail, logistics, and customer service. While routine tasks will be automated, potentially impacting hiring and job roles, new opportunities in AI development, governance, and security will emerge. Amazon’s Rufus assistant and Bedrock AgentCore exemplify this move towards autonomous AI, aiming to streamline customer experiences and establish AWS as a key infrastructure provider for enterprise agents.