Consumer Confidence

Heineken 0.0’s global 2025 festive‑season study of 10,001 adults in the UK, USA, Spain, Japan and Brazil found a major shift toward low‑ and no‑alcohol options. Seventy‑two percent feel confident skipping alcohol, 81 % are comfortable refusing drinks without explanation, and 67 % consider asking why someone isn’t drinking outdated. Behavioral intentions show 37 % will moderate intake, 27 % plan to abstain and about 20 % will choose a 0.0 beer, with Gen Z leading “zebra‑stripe” alternating‑drink habits. Comfort with alcohol‑free choices is highest in the UK and USA, also strong in Brazil and Japan.

Baidu Health and the Chinese Association of Plastics and Aesthetics (CAPA) are partnering to improve medical aesthetics education. This collaboration aims to provide authoritative, comprehensive content, addressing misinformation and promoting a transparent industry. By leveraging their combined resources, they will offer reliable information through expert panels, AI tools, and verified resources, empowering consumers to make informed decisions and fostering a healthier medical aesthetics sector.