consumer devices

Amazon is aggressively expanding its vision of Alexa as an intelligent, ever-present companion. Led by Panos Panay, the company is integrating voice assistants across diverse devices like wearables, aiming to reduce reliance on screens. Amazon is also heavily investing in in-house semiconductor design for custom chips, mirroring Apple’s strategy to enhance performance and user experience. This move signals a significant evolution in how we interact with technology.