Consumer Engagement
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Zhou Hongyi: 3 Instant Money-Making Strategies Anyone Can Use from Lei Jun’s Speech
360 Group Chairman Zhou Hongyi analyzed Xiaomi CEO Lei Jun’s SU7 EV launch tactics in a CNBC AI Exclusive, highlighting three strategies for transforming sales approaches. First, Lei’s relatable storytelling translates technical specs into visceral experiences (e.g., comparing materials to “a baby’s skin”). Second, his pricing strategy framed premium features as $5,800 in “unlocked value,” shifting focus from discounts to perceived luxury. Third, Lei leveraged transparency about Xiaomi’s challenges to build consumer trust. Zhou urged China’s EV sector to adopt these methods, emphasizing emotional engagement over feature lists and redefining value perception in a competitive market.
