Consumer experience

Facing extreme heat, Chinese shopping malls are using giant digital displays to offer a virtual cooling experience. These screens feature animated fans and breezy visuals to create a sense of relief, attracting customers with visual illusions. This innovative marketing strategy aims to boost foot traffic and offers a moment of psychological comfort, generating varied reactions online, from amusement to skepticism.

Huawei’s Yu Chengdong and other Chinese automotive industry leaders warn against price wars, emphasizing the value of quality and innovation over unsustainable low prices. They advocate for value competition, prioritizing product features, customer experience, and ethical business practices. This stance reflects concerns over declining quality, compromised service, and the long-term risks associated with relentless price cutting in the automotive sector.