Consumer Finance

Kraken launches its U.S. debit card, the Krak Card, a strategic move into mainstream finance. The card offers up to 2% cashback in fiat or Bitcoin, tiered by user assets on Kraken. It allows spending from over 600 currencies and crypto assets, with intelligent conversion at point-of-sale. This initiative intensifies competition with fintech giants and aims to deepen customer engagement and lifetime value within Kraken’s ecosystem.