Consumer Lending

Affirm and New York Life are expanding their partnership, with New York Life committing up to $750 million to purchase Affirm’s installment loans through 2026, supporting ~$1.75B in annual loan volume. Building on nearly $2B invested in Affirm’s assets since 2023, this deal reflects a growing trend of insurance companies investing in consumer finance assets for higher yields. Affirm, having facilitated over $100B in transactions with high customer retention, secures financial stability amid economic complexities. The partnership highlights Affirm’s robust model and attracts substantial investment.