Consumer protection
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China’s SAMR Seeks Public Input on Regulatory Measures for E-Commerce Live Streaming
CNBC AI News reports on new regulations for live-stream shopping released by the General Administration of Market Regulation. The “Measures,” encompassing seven chapters, significantly increase platform operator responsibility, define the duties of hosts and sellers, strengthen government oversight, and outline legal consequences for non-compliance. These rules aim to foster a consumer-friendly environment and regulate the booming e-commerce sector.
