Consumer Reports
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Instacart Scraps AI Pricing Experiment That Raised Shopper Costs
Instacart has stopped its AI-driven pricing tests due to consumer scrutiny and regulatory pressure. A recent study revealed these tests led to shoppers paying different prices for the same items. The FTC had also issued a demand regarding Instacart’s pricing practices. The company acknowledged the concerns, stating that the tests “missed the mark” and that they are committed to trust and transparency.
