Consumer Subsidy

Ahead of the Xuzhou-Nanjing soccer match, Ant Insurance and Alipay, both Ant Group subsidiaries, have engaged in a playful marketing rivalry. Ant Insurance sent “Guardian Ducks” to support Nanjing, while Alipay countered with China’s “Four Great Chickens” to back Xuzhou. Alipay is also offering a one million yuan subsidy for every Xuzhou goal to residents of supporting provinces. The humorous exchange leverages regional culinary specialties and aims to boost local economies and user engagement, particularly promoting Alipay’s “Touch and Pay” feature for post-game celebrations.